Privacy Policy

Last updated: January 13, 2026

This Privacy Policy describes how personal information is collected, used, and protected when you interact with this website (the “Site”) and related services (collectively, the “Services”).

This Site is operated and administered by Elliott Marketing Group, LLC (“we,” “us,” or “our”) on behalf of independently owned and operated NAPA Auto Parts franchise locations (“Local NAPA Stores”). Each Local NAPA Store is independently owned and operated and may have its own legal business name and physical address.

If you do not agree with this Privacy Policy, please do not use the Services. Questions regarding this policy may be directed to privacy@arthurelliott.com.

1. Information We Collect

Information You Provide Voluntarily

When you sign up for updates, promotions, or communications, we may collect personal information such as:

• Name
• Email address
• Mobile phone number

We do not intentionally collect sensitive personal information.

Information Collected Automatically

When you visit the Site, we may automatically collect certain information, including:

• IP address
• Browser type
• Device information
• Pages viewed and interactions
• Referring URLs

This information is used for analytics, security, and operational purposes and may be collected through cookies or similar technologies.

2. How We Use Your Information

We use personal information to:

• Provide updates, promotions, and store-related communications
• Respond to inquiries and provide customer support
• Improve website performance and user experience
• Maintain security and prevent fraud
• Comply with applicable legal obligations

Communications may include email and/or text messages, depending on the preferences you select. You may opt out at any time.

3. Sharing of Personal Information

We do not sell or share personal information as defined under applicable state privacy laws.

We may share information only with trusted service providers that assist with:

• Website hosting and maintenance
• Analytics and performance monitoring
• Email and SMS delivery services
• Customer relationship management (CRM) platforms

These service providers are authorized to use personal information only as necessary to perform services on our behalf and are contractually obligated to protect it.

Personal information collected through this Site is used solely to support communications and marketing on behalf of the Local NAPA Store associated with the campaign and is not shared with other franchise owners for independent marketing purposes.

4. Cookies & Google Analytics

We use cookies and similar technologies to support site functionality, analytics, and performance monitoring.

This Site uses Google Analytics, a web analytics service provided by Google LLC, which uses cookies and similar technologies to collect and analyze information about how users interact with the Site. The information generated may be transmitted to and stored by Google on servers in the United States.

You can learn more about how Google uses data at: https://policies.google.com/privacy

You may opt out of Google Analytics tracking by installing Google’s opt-out browser add-on.

You may also control or disable cookies through your browser settings; however, some site features may not function properly if cookies are disabled.

5. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure.

7. Children’s Privacy

The Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

8. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to:

• Access personal information
• Request correction or deletion
• Opt out of marketing communications
• Limit the use of personal information

To exercise these rights, contact us using the information below. We will respond in accordance with applicable state and federal laws.

9. Do Not Sell or Share My Personal Information

We do not sell or share personal information, including for cross-context behavioral advertising, as those terms are defined under California law.

If you are a California resident and would like to submit a request related to your personal information, you may do so by contacting privacy@arthurelliott.com.

10. Do-Not-Track Signals

At this time, the Site does not respond to Do-Not-Track browser signals.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

12. Contact Information

Email: privacy@arthurelliott.com

SMS Terms & Conditions

By opting in to receive text messages from this Site, you agree to the following SMS Terms & Conditions:

• You consent to receive recurring automated marketing and informational text messages related to NAPA Auto Parts store updates, promotions, and reminders.
• Message frequency varies but typically does not exceed four (4) messages per month.
• Message and data rates may apply.
• Consent is not a condition of purchase.
• You may opt out at any time by replying STOP to any message.
• For help, contact privacy@arthurelliott.com.

Mobile numbers collected are used solely for communications related to the associated Local NAPA Store campaign and are not sold or shared.